The new Vogue Eyewear contest to win summer kits and tarot card readings

The arrival of the warm season brings a breath of fresh air to Vogue Eyewear, which has decided to kick off a series of projects dedicated to summer. After the launch of the Vogue Eyewear SS25 collection No Rules Club, a line of eyewear with creative, irregular, bold, and spontaneous frames, the brand has unveiled a contest created in collaboration with illustrator Giulia Hartz. By purchasing a pair of Vogue Eyewear glasses, you can receive a complimentary box containing a terry cloth pouch, a summerbook, and a pencil, all personalized by the designer. Furthermore, at your optician, you can also get a scratch card: once you scratch the code and enter it on the Vogue Eyewear landing page, you can find out if you've won the special box with seven pairs of the brand's sunglasses and an online tarot reading consultation with Lumpa, an astrologer and specialised consultant. 

In addition to the summer kit given with the purchase of a pair of glasses and the surprise for all scratch card winners, this summer Vogue Eyewear has organised special events in eight different opticians across Italy. With Lumpa, from May 30th to June 13th, it was possible to discover the brand's summer novelties up close, try on new models in front of personalized mirrors, enjoy ice cream from the Vogue Eyewear cart, or discover what the future holds in a tarot reading. The opticians who hosted the launch event for the new contest are numerous and spread throughout Italy, ready to kick off the summer with the Vogue Eyewear community.